In Episode 3 – Steering the Ship, Matt and I talk about the importance of making sure everybody understands what direction the ship is heading in and taking the time communicate to employees and family the significance of what they do to the bigger picture and include them in the decision making process so they’ll buy into your goals and help drive you toward them. If you’re making those decisions without any input they won’t share your passion. If you do this well, you’ll build a culture rich with accountability and drive.