On this radio segment for WMAP in Long Island, New York (my old stomping grounds) I outline for host Brendan the basics of The 7-Power Contractor approach including planning power, operating power, financial power, sales power, marketing power, staffing power and sales coaching power.
On Episode 159 of the Escape 9 to 5 Podcast, host and entrepreneur Ali Salman and I discuss how contractors can run their business with less stress and more success. I also describe how thorough planning enabled me to escape the 9 to 5 (which actually was more like 7 to 7) and create success and the lifestyle I desired as a business consultant to contractors.
On Episode 429 of Business Insanity Talk Radio, host (and small business expert) Barry Moltz and I discuss the Big Idea behind The 7-Power Contractor approach, which is "Gain power over your business or your business will have power over you!" We also covered what prevent owners from setting up processes so their businesses can run without them, where to start, and how the 7-Power concepts can help.
In Episode 099 of Strongpreneur Nation host Tom Reber and Al discuss "The 7-Power Approach to Re-Engineering Your Business," including why it is critical to get the core 80 percent (not 100 percent!) of what goes on in your company 80 percent of the time documented in Operating Manuals, the importance of the triangle of communications between CSR to the Dispatcher to the Tech, and much, much more.
In Episode 008 of REHAU On Air, host and REHAU Academy Manager Max Rohr and Al discuss the power of planning and good communications. Here it is! (You Tube Link).
In Toolbox Talk Episode TSS113The Site Shed host Matt Jones invited Ellen Rohr and I to respond to a question from listener Anthony from Plan B Plumbing in Melbourne, Australia who wanted to know: "When is the right time to expand a contracting business? When you have the work, or in the planning stage?" Insight and hilarity ensues. Have a listen.
Can implementing systems, policies and procedures really make that big a difference? Yes! On episode 157 of The Contractors Secret Weapon Podcast, I explain how The 7-Power Contractor system can help contractors run their businesses with less stress and more success, changing lives for the better for those owners who put it into place.
Host Dave Negri and I talk about struggles many of us have (some we actually create for ourselves) and how to overcome them. You’ll also hear how implementing systems can lead to reduced call back times, less down time, better customer service and customer interactions, fewer repetitive questions and more as well as how to roll it all out in a way that will enable employees to buy in.
Is Service Tech a sales position? On episode 21 of the Pipeline to Profitability podcast, host Allan Ferguson and I discuss Sales Power and how much times have changed.
Today’s service techs need great communication skills, not just with customers but also with other two spokes of a communications “triangle” of composed of Customer Service Representatives, Dispatchers and Service Techs. Each spoke needs to be able to communicate effectively because communications is the forerunner to good sales. We also talk about the positive and progressive impact on sales of constructive ride-alongs. You’ll also learn the five steps of sales training.
Marketing Power for the Plumbing and HVAC business owners was the topic at hand for my conversation with Josh Nelson, host of the Plumbing & HVAC Marketing Profits Webcast.
In this episode, Josh and I discuss burning questions – and answers about marketing your contracting business. For example, “How much should you budget for marketing?” and “What percent of your revenue should you invest back into marketing my Plumbing and HVAC business?”
I also divulge a proven formula for using direct mail to get the phone to ring at your contracting business with the right customers at the right time. You'll also learn how to leverage social proof such as reviews and testimonials in your marketing materials to drive even better results.
On episode 18 of the Pipeline to Profitability podcast, host Allan Ferguson and I discuss in depth the interconnection between Selling Power and Marketing Power. We also cover the three elements of marketing for a contracting business – marketing budget based on a percentage of sales; a marketing allocation plan for three main marketing drivers, and a marketing calendar, which prescribes when it’s all going to happen, so that you can make sure the phone rings at the right time with the right customers. Be sure to listen because we drill down more deeply into each one of these and explain how everything works together to enable you to run your contracting business with less stress and more success.