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Marketing Power

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7 Ways to Market at Low Cost or No Cost – Part 1

Here’s an understatement, “Marketing is a whole lot easier if you’ve got a lot of money to spend.” Here’s another enlightened observation, “It’s also a great way to go broke if you don’t have a plan and don’t know what…

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Writing Stuff That Gets Read

Writing in general didn’t come easy to me when I first started. And I certainly don’t think I’ve mastered it at this point in my life. Honestly, I was a mechanical engineer with a degree who never worked a day…

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Behavior in the New Social Media World

The old adage was, “Do something good for someone and they’ll tell 10 people. Do something bad to someone and they’ll tell a 100 people.” The good old days meant you could be human and mess up and whole lot…

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Building Your Green Team

It’s always been advantageous to move what your company sells and does from a commodity to a niche. This is one of the key ways to achieve a profit because you get pricing power vs. trying to underbid other contractors…

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Is It Even Possible?

Years ago it was in vogue at many shops I’d work with to have a mannequin dressed up in the perfect company uniform in some open shop area. The funny thing [well, to me it was funny] they “guy” was…

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How to Get Testimonials and Make Them Count

Why the big fuss about getting testimonials anyway? It’s simple. I learned a long time ago that what you tell me about you is interesting but what I really want to know is what someone, who is a customer, like…

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10 Ways To Help Your Customer Pick The “Right” Contractor [You]

I just got back from having seen the new home my oldest daughter was looking to buy. She wanted me to look at it because I have enough contracting experience to know about the structure of a home and the…

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10 Things To Do to Create a Winning Trade Show

The Goal: The goal needs to be to find a show or show that you can take a dominant position in. You will need to confirm that the Trade Show or Trade Shows being considered have the demographics that most…

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5 Rules on How to Go Green and Make Money Doing It

The big buzz word is, “Green.” Frankly, I’ve been in the business of saving the planet and I didn’t even know I was doing it. Way back in the 70s when the first oil shock wave hit, my company knew…

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The 2 Most Important Things You Can Do Right Now To Get Your Phone Ringing

Hey, has your phone gone dead? I remember when I first started my second career 7 years ago I used to pick up the phone once in awhile because I thought there might be something wrong with it ‘cause it…

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