Marketing Power Archives - The 7-Power Contractor

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Appleseed Business Has Grown Into The 7-Power Contractor…Here’s Why!

I started Appleseed Business, Inc. because I know all too well the enormous stress and struggle for success you face as a contractor. Why? Because I once was one just like you. I worked for 25 years in my family’s...

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Can Radio and TV Marketing Still Make the Phone Ring?

Have you wondered whether or not radio and TV marketing still make the phone ring? Well, yes they can. This isn’t just my opinion. It’s an opinion based on the work I’ve done with clients and partners recently as well...

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Marketing Ahead so the Phone Won’t Go Dead

Have you ever picked up your company phone just to check if it was working? There’s nothing scarier than a phone that’s gone dead. Most contractors are great at the work they do but they’re lacking when it comes to...

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7 Rules for Direct Mail Done Right

A popular myth today is that “direct mail marketing doesn’t work.” If we’re talking about direct mail marketing done wrong – we can confirm the myth often proves true. In reality, direct mail marketing done right can be very effective...

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Marketing Information, Not Scare Tactics

Among the many things I do with clients I work with over time is marketing. One part of that work entails making them better at creating marketing that hits home with their target audience. The trick to great marketing is...

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Why Buy Another Contracting Business Book?

Good question! Is there a shortage of business books out there or business information out there on how to be successful in the contracting business? Nope! Can trying to figure out what to do with all that information be overwhelming...

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What Your Messy Truck is Saying

I was visiting a big heating renovation job our company was in the process of doing many years ago. On Long Island, which is where our company continues to provide service, people often buy homes that cost a fortune and...

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Changing the DIY Landscape

DIY means Do it Yourself. Was a time in my life I liked the challenge of doing home repairs myself. I worked as a Tech and didn’t want to have to pay someone to do what I thought I could...

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Size Can Matter

Can your service area allow you to grow to the company size you want to be or need to be? This is a tough question I ask contractors who take advantage of my offer to talk in a free 30...

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7 Ways to Market at Low Cost or No Cost – Part 2

Here are the rest of the 7 ways I recommend these days to go about low cost or now cost marketing these days: Referral Marketing is one of the most powerful marketing strategies there is. It’s also a great example...

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