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Appleseed Business Has Grown Into The 7-Power Contractor…Here’s Why!

Appleseed Business Has Grown Into The 7-Power Contractor. Here's Why!

I started Appleseed Business, Inc. because I know all too well the enormous stress and struggle for success you face as a contractor. Why? Because I once was one just like you. I worked for 25 years in my family’s plumbing, heating and cooling business.

My family’s business continues to flourish with a 4th generation at work because of a seven-concept system my brothers, dad and I put into place. It’s a powerful approach that helped us run our contracting business with a lot less stress and a lot more success.

The success of those systems allowed me to sell my share to my brothers and retire from that business at age 48, knowing all would be well.

I could have walked away from it all right there. But I felt honor-bound to help my fellow contractors discover these powers and use them to get results, too. And I started Appleseed Business, Inc. to do just that.

That name was a nod to the legendary Johnny Appleseed. I envisioned traveling this great country planting the seeds of systems and processes that would help contracting businesses grow and thrive. And that’s exactly what I’ve been up to for over 15 years now.

I chose “The 7-Power Contractor” because it reflects the business philosophy that was cultivated in me as a young man working in my family’s business. We were serial entrepreneurs who came to know, without a doubt, the key to creating a successful company were those 7-Power concepts.

That’s why, effective immediately the name of my business is changing to The 7-Power Contractor.

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By | April 13th, 2017|Marketing Power|Comments Off on Appleseed Business Has Grown Into The 7-Power Contractor…Here’s Why!

Can Radio and TV Marketing Still Make the Phone Ring?

Radio TV Marketing Tips And Why to Start Early | Al Levi The 7-Power Contractor

Have you wondered whether or not radio and TV marketing still make the phone ring? Well, yes they can.

This isn’t just my opinion. It’s an opinion based on the work I’ve done with clients and partners recently as well as over many years.

Here’s what I do know about radio and TV marketing … it doesn’t work unless you plan out and execute the campaigns way ahead of time.

When planning radio or TV campaigns, there are four key things you must do to be successful:

By | November 21st, 2016|Marketing Power|Comments Off on Can Radio and TV Marketing Still Make the Phone Ring?

Marketing Ahead so the Phone Won’t Go Dead

Marketing Ahead So the Phone Won't Go Dead | Al Levi The 7-Power Contractor

Have you ever picked up your company phone just to check if it was working?

There’s nothing scarier than a phone that’s gone dead.

Most contractors are great at the work they do but they’re lacking when it comes to making phone ring at all much less in a way where they will end up with these three (critical) things:

1. The right amount of calls

2. From the right customers

3. At the right time

The key is to cultivate skills and techniques you can use to make your phone ring with more calls than you can handle. That’s because having more opportunities than you need is what will finally enable you to be picky about what work you pursue and how much you charge. If your phone isn't ringing off the hook, you're not likely charging what you deserve and need to be paid to operate a highly profitable business.

By | November 14th, 2016|Marketing Power|Comments Off on Marketing Ahead so the Phone Won’t Go Dead

7 Rules for Direct Mail Done Right

7 Rules for Direct Mail Done Right -- Al Levi | 160806

A popular myth today is that “direct mail marketing doesn’t work.” If we’re talking about direct mail marketing done wrong – we can confirm the myth often proves true.

In reality, direct mail marketing done right can be very effective but only if you respect the rules. Here they are:

Rule #1: Use oversized direct mail postcards to send to people who are not yet your customers. It’s got to stand out from the pile of mail you’re working your way through when you’re in your kitchen and the garbage can is right by your feet.

Rule #2: The oversized postcard has got to have a great headline to catch people’s attention or they won’t see a reason to read on. The power of a great headline was true when newspapers were dominant and it’s still true in the digital world today. Headlines are best if they are short (5 words or less).

  1. Put the headline in the form of a question because a good question creates the need to know. Ex: Want to make twice as much money at work with half the effort?
  2. Put the headline in the form of a profound statement. Ex: Lose 25 pounds in two months and never feel hungry!

By | August 8th, 2016|Marketing Power|Comments Off on 7 Rules for Direct Mail Done Right

Marketing Information, Not Scare Tactics

Provide Information Not Scare Tactics | Al Levi The 7-Power Contractor

Among the many things I do with clients I work with over time is marketing.

One part of that work entails making them better at creating marketing that hits home with their target audience. The trick to great marketing is to know what makes that audience tick.

I must admit. I was once oblivious to what made my customers tick so both my sales and my marketing efforts fell flat on their face.

But once I sought to get better, like any skill you learn, I got so much better at this that miraculously my sales and marketing took off.

Here’s a question: which comes first, sales or marketing?

By | July 6th, 2016|Marketing Power|Comments Off on Marketing Information, Not Scare Tactics

Why Buy Another Contracting Business Book?

Al Levi Introduces His New Book, The 7-Power Contractor

Good question!

Is there a shortage of business books out there or business information out there on how to be successful in the contracting business? Nope!

Can trying to figure out what to do with all that information be overwhelming and confusing? Yes!

By | March 17th, 2016|Financial Power, Leadership Power, Marketing Power, Operating Power, Planning Power, Products, Sales Coaching Power, Selling Power, Staffing Power|Comments Off on Why Buy Another Contracting Business Book?

What Your Messy Truck is Saying

I was visiting a big heating renovation job our company was in the process of doing many years ago. On Long Island, which is where our company continues to provide service, people often buy homes that cost a fortune and then gut them to the bare walls. They do this so they can rebuild [...]

By | December 29th, 2015|Marketing Power|Comments Off on What Your Messy Truck is Saying

Changing the DIY Landscape

DIY means Do it Yourself. Was a time in my life I liked the challenge of doing home repairs myself. I worked as a Tech and didn’t want to have to pay someone to do what I thought I could do myself. This was when I was young and money was tighter. What I quickly [...]

By | May 5th, 2015|Marketing Power|0 Comments

Size Can Matter

Can your service area allow you to grow to the company size you want to be or need to be? This is a tough question I ask contractors who take advantage of my offer to talk in a free 30 minute consultation call that they register for on my website. Know that for the last [...]

By | February 10th, 2015|Marketing Power|0 Comments