If you’re trying to grow your company primarily through marketing (or, what I call organic marketing), you’ll be pleased to learn there’s another tried and true way to accelerate the growth process, especially if you have the right stuff in place.
That way is to acquire other companies. In other words, you buy your way to growth.
Why acquisition? Acquisition is about instantly acquiring a lot of customers who are already trained to buy from that company where organic marketing is just a wish and hope that they’ll see it and respond to it.
You could also acquire the company’s good will and sometimes their assets like trucks and inventory or even their building and key talented people many times.